Leading e-commerce platform for building online stores and connecting customer purchase data.
For SaaS companies with e-commerce or transaction-based revenue components, Shopify provides critical data about customer purchasing behavior, order history, and subscription status. This transactional data is a strong signal for both expansion opportunity and churn risk.
Magnify connects to Shopify to pull purchase history, order frequency, average order value, and subscription activity at the customer account level. These signals are combined with engagement, support, and product usage data to build a more complete picture of each customer's health and trajectory.
When purchasing patterns shift — orders decline, subscriptions lapse, or high-value customers go quiet — Magnify surfaces the account and recommends the appropriate action before the relationship deteriorates.
