Open-source relational database known for its reliability, flexibility, and advanced feature set.
PostgreSQL is a powerful open-source relational database used by many SaaS companies to store product usage events, customer records, and application data. The operational data in your PostgreSQL database often contains the most real-time and granular view of customer behavior available.
Magnify connects directly to PostgreSQL to pull product usage events, feature adoption data, and customer behavioral signals at the account level. This allows teams with custom data architectures to leverage their existing infrastructure without needing to first migrate data to a cloud warehouse.
The connection is read-only and configurable, allowing you to specify the tables and fields most relevant to post-sales intelligence and expansion forecasting.
