Atlassian's project tracking and issue management tool for coordinating work across teams.
Jira is Atlassian's widely used project and issue tracking platform, connecting product teams, support operations, and customer requests in a single workflow system. For post-sales teams, Jira data provides visibility into open customer issues, product feedback patterns, and support escalations.
Magnify connects to Jira to pull ticket volume, issue severity, resolution status, and customer-reported bugs at the account level. These signals are incorporated into Magnify's account health models as indicators of customer friction and product adoption challenges.
When Jira activity suggests a customer is experiencing disproportionate technical issues or has unresolved escalations, Magnify flags the account and surfaces it to the appropriate team member before it becomes a retention problem.
