Google's email platform for managing outreach, customer communications, and automated messaging.
Gmail is the email platform used by many post-sales teams for day-to-day customer communication. Email engagement patterns including response times, conversation frequency, and extended silence are meaningful signals about the health of a customer relationship that often go untracked.
Magnify connects to Gmail to pull email engagement signals at the account level, including outreach activity, response rates, and communication patterns between your team and customer contacts. These signals feed into Magnify's relationship health models alongside product usage, support, and revenue data.
When email engagement drops and a customer who was previously responsive goes quiet, Magnify flags the account and surfaces it for proactive outreach before the relationship drifts toward churn.
