Microsoft's fast, fully managed analytics service for real-time analysis of large data volumes.
Azure Data Explorer is Microsoft's fast, fully managed analytics service for real-time analysis of large volumes of streaming and batch data. For SaaS companies running on Azure infrastructure, it often houses the most current and granular record of product usage and customer event data.
Magnify connects to Azure Data Explorer to query product telemetry, usage events, and customer behavioral signals at the account level. This allows teams with Azure-based data infrastructure to leverage their existing analytics environment for post-sales intelligence without migrating data to a separate system.
The integration is designed to work with your existing ADX tables and queries, pulling the customer signals most relevant to churn prediction and expansion forecasting.
