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Joshua Crossman

CEO & Founder

Joshua is an experienced SaaS senior executive, with a deep track record of building and leading highly successful field organizations and has been a senior executive and GM at large software companies, both public and private. Most recently, he was SVP of Customers and Operations at Chef Software, which was acquired by Progress Software. He has won industry awards for Customer Success and counts over 30 heads of CS from his reporting lines.  He spent nearly a decade with McKinsey & Company.

Ria Kapila

Head of Product Development

Ria is an experienced  product and GTM leader who leads our product development and marketing efforts.   Ria has an extensive background in leading cross-functional global teams of product, design and data science to build, launch and scale enterprise products, including most recently at Microsoft, where she led the product for a large no-code platform. She has been named a 40 under 40 by the Puget Sound Business Journal.

Mike Saffitz

Vice President, Engineering

Mike leads the engineering and applied science teams at Magnify. He has a long-track record in building and scaling engineering organizations; most recently, Mike was head of Engineering at Stripe for Reporting and Analytics. Mike previously co-founded Seattle-based customer feedback startup Apptentive, which was by KKR-backed Alchemer.

Steve Singh


Steve is a Managing Partner at Madrona, and serves on the boards of several private and public software companies. He previously was the founder and CEO of Concur Software, which was acquired by SAP Software for $8.3B

Barry Crist

Board Member

Barry Crist is the founder of Research Cricket, advising early-stage software companies on scale.  He was the CEO of Chef Software, which was acquired by Progress Software, an EIR at Ingition Ventures, and CEO of Likewise Software.



Mark Nelson

CEO | Tableau

Bill Richter

CEO | Qumulo

Christal Bemont

CEO | Talend

Elissa Fink

Pantheon | Board

Jon Gelsey

CEO | Xnor and Auth0 CEO (former)

Will Arora

CTO | Assurance

Emilia D’Anzica

CEO & Founder | Growth Molecules

Ryan Richard

CS Director | Vista Equity Partners