By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.

Our mission is to power the customer experience for software

Joshua Crossman
CEO & Co-Founder

Joshua is an experienced SaaS senior executive, with a deep track record of building and running highly successful sales, marketing, and post-sales organizations. Most recently, he was SVP of Customers and Operations at Chef Software, which was acquired by Progress Software. He has won industry awards for Customer Success and counts over 30 heads of CS from his reporting lines.  He spent nearly a decade with McKinsey & Company.
Sajo Jacob
CTO & Co-Founder

Jacob is a multi-disciplinary executive with deep expertise in retail, cloud computing, applied science and fraud prevention. Prior to joining Magnify as CTO, Jacob was a GM at Amazon for several key initiatives, and has led engineering teams at Microsoft and other top Fortune 500 companies.
Ria Kapila
Head of Product Development

Ria is an experienced  product and GTM leader who leads our product development and marketing efforts.   Ria has extensive experience in leading cross-functional global teams of product, design and data science to build, launch and scale enterprise products, including most recently at Microsoft, where she led the product for a large no-code platform.
Steve Singh
Chairman

Steve is a General Partner at Madrona Venture Group, and serves on the boards of several private and public software companies. He previously was the founder and CEO of Concur Software, which was acquired by SAP Software for $8.3B
Barry Crist
Board Member

Barry Crist is the founder of Research Cricket, advising early-stage software companies on scale.  He was the CEO of Chef Software, which was acquired by Progress Software, an EIR at Ingition Ventures, and CEO of Likewise Software.

Investors

Our values

Customer's Success at the Center
We put our customer’s best interests at the center of our decision making....
Customer's Success at the Center
We put our customer’s best interests at the center of our decision making. If our customers are successful, we will be too. We take both a pragmatic and long-term view of customer success.  We strive to earn and keep the customer’s trust. We are brave and do the right thing for our customers, even when it is hard.
Own It
We proactively take ownership of the problem and the solution...
Own It
We proactively take ownership of the problem and the solution. We have high standards and consistently reach them. We are tenacious and creative in pursuit of meeting our commitments, even when there are challenges.  We hold each other accountable.  We steward company and customer resources well.
Need for Speed
We operate with urgency and are biased towards action....
Need for Speed
We operate with urgency and are biased towards action. We iterate to excellence.  We make good decisions quickly, using prioritization and thoughtful judgment.  We decentralize decisions as much as possible, recognizing that those closest to the problem can often move faster and better.
Data Driven & Decisive
We dig into the details, and the bigger the impact, the more we dig....
Data Driven & Decisive
We dig into the details, and the bigger the impact, the more we dig. We support our ideas with facts, data, and rigorous reasoning, not feelings or a louder voice. We share context with each other and ask for advice. We speak up candidly and respectfully when we have a good idea or a concern, and we make space to listen. The best idea wins regardless of where it comes from. Once a decision is made, we all get behind it, and we learn from every decision.
Be Curious & Take Risks

We find new ways to make things better by orders of magnitude...
Be Curious & Take Risks

We find new ways to make things better by orders of magnitude. We ask why and why not. We take thoughtful risks, invent, and push the boundaries of what is possible.  We celebrate and learn from both success and failure.
Love Our Community
We treat others the way we want to be treated ourselves...
Love Our Community
We treat others the way we want to be treated ourselves, regardless of culture, belief, background, or affiliation. We strive to understand other points of view, even if we don’t agree or it makes us uncomfortable. We are transparent with information. We are thoughtful in giving and receiving feedback. We don’t say one thing and then do another. We are honest about what we can do and what we can’t.