by Vladi Semenov
Head of Sales
5/19/25
At TSIA Orlando, Thomas Lah’s keynote on the Four Forces Changing Tech Business Models struck a chord that resonated across every session, and conversation at the Magnify booth: the next era of growth won’t be powered by more meetings or more headcount. It will be driven by model-driven, AI-powered, cross-functional revenue execution.
For us at Magnify, that message wasn’t just aspirational—it was validation. Lah walked through what TSIA is calling the Model-Driven Revenue Engine—a system where all customer-facing data is unified, AI is applied to model value realization across each customer phase, and automation drives targeted, proactive actions. That’s not a five-year roadmap. That’s what Customer Growth Automation (CGA) does today—and it’s already managing over $1B in revenue across companies like Workday, Netwrix, and GitHub.
Customer-facing teams today—from CS to AM to Renewals—often operate with good intent and bad visibility. Finance might have a view of ARR, Product might track usage, and Support might know who’s in trouble. But without a shared system of action, teams spend more time aligning than executing.
Lah challenged attendees to ask: “What would your go-to-market model look like if it were guided by AI and integrated across the entire customer lifecycle?”
That’s the shift CGA is here to deliver.
At Magnify, we unify your post-sales production stack—Salesforce, Zendesk, Pendo, Gainsight, Snowflake and more—into a single pane of glass. Our platform projects renewal revenue by account up to two quarters in advance, explains the drivers behind those outcomes, and then orchestrates proactive actions across systems to retain and grow revenue.It’s not a dashboard. It’s a living system that helps your team:
The most exciting part of TSIA wasn’t just the keynote—it was the hallway conversations with leaders facing the same reality:
“How do we scale growth while keeping headcount flat?”
Magnify is already helping teams answer that. Customers are deploying orchestration in weeks, driving impact in-quarter, and reporting ROI that often exceeds 20x. That’s not theory—it’s execution at digital scale.
And to help guide that journey, we’ve published the Customer Growth Automation Maturity Model, which outlines the 4 levels of CGA evolution—from manual outreach to fully AI-driven orchestration. You can take the assessment HERE.
TSIA Orlando made one thing clear: the way we’ve worked—siloed systems, reactive tactics, disconnected insights—isn’t how we’ll win. The companies that align on shared data, shared models, and shared action will outpace the ones that just add more seats.
CGA is the connective tissue between today’s org structures and tomorrow’s revenue engines.
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